ACCENDI - COOP

Accendi Gas e Luce is Coop’s multi-utility specializing in private and business energy delivery.

The service is available in several regions in northern and central Italy and it can be activated via web or at info points located within various Coop and IperCoop centers.

Since 2021 we have been managing the purchase of media space for the brand, covering the principal geographical areas involved; communications are coordinated with the programming of service offers, and are organized asynchronously according to the business needs determined by management.

• Radio scheduling was focused on a series of particularly efficient local stations, with the aim of reaching the areas involved in the new promotions with notable precision;
• The installation of pop-up stores inside some affiliated retail outlets made it possible to intercept and engage the public by providing information, commercial cues and practical demonstrations explaining the services offered.