JTI - LOGIC
OOH
Influencers
Brand strategies for an audience that is offline
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What we do
OFF Media is an independent media agency offering expertise and experience in the development of complex strategic campaigns. We curate both long-term cross-media campaigns and tactical one-shot launches, targeting investments effectively and always proposing solutions tailored specifically to attain the desired objectives.
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How we work
Each plan is organized with the aim of intercepting the target audience as effectively as possible, by means of highly accurate social/demographic and/or territorial profiling, and an appropriate balance between intensity and coverage. We utilize advanced tools to analyze and assess campaign metrics, which can provide information on the plan’s progress, to better balance future communications, achieving a consequent improvement in performance.
In a world dominated by always-on, we provocatively declare ourselves as being “off”: “outside” the major international networks, and at the same time far removed from traditional media planning patterns.
Work process
We curate the design of the entire campaign process, from the definition of strategy to the selection of the best-performing touchpoints and channels, from planning to the phase of media buying and negotiation, right through to media exposure, with monitoring, post-assessment and optimization operations.
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DEFINING THE OBJECTIVES
• Constructing the scenario
• Core-target profiling
• Forecast analysis
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STRATEGIC
DESIGN
• Selection of media and channels
• Defining time on-air
• Balancing intensity and coverage
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MEDIA
BUYING
• Budget compilation
• Assessment of business proposals
• Negotiation
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MONITORING
AND OPTIMIZATION
• Performance analysis
• Metrics assessment
• Fine-tuning the schedule
Channels
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Television
We love combining the power of generalist broadcasters with the verticality of thematic channels and addressable formats, utilizing the television media channel by applying a dual logic of brand awareness and conversion.
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OOH
We have expert knowledge of the urban territory and the movements of the people traveling through it: for this reason we select the infrastructures with precision in order to increase the presence of significant touchpoints along our target’s daily journey.
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Digital
We can distribute impressions at prime locations or provide massive coverage by means of programmatic auctions, supplementing delivery by the most influential publishers with tactical schedules designed to intercept the digital habits of the target audience.
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Social media
Over the years, users’ approach to the world of social media has become increasingly sophisticated and demanding, with a constant quest for different “spaces” in which they can express their unique identity.
We are digital natives, and in developing a strategy we cannot disregard these social media arenas, which are ideal for communicating with profiled and heterogeneous audience clusters.
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Influencers
We have implemented a roster of talents and influencers capable of meeting any brief: we select profiles based on the respective communication needs, creating a bridge between campaign creativity and the editorial concept, coordinating content production and the editorial plan.
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Radio
Whether simple commercials, pitches, or specialized digital formats, we believe strongly in the efficacy of radio media and its ability to produce outstanding results in terms of penetration and positioning.
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Print
From daily newspapers to specialist weeklies, from local inserts to thematic issues: by means of our ongoing daily analysis of press publications, we can rely on a complete and up-to-date overview of the opportunities offered by the major national and regional newspapers, in print or digital formats.
OFF Collective
OFF Media is part of a collective comprising three different structures. Three sister agencies working synergistically with the goal of designing campaigns in which all assets speak the same language.
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Selected Clients
WANT TO PLAN A MEDIA CAMPAIGN?
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