BANCA POPOLARE ETICA

Banca Popolare Etica is a credit institute founded in the late 90s, structured as a joint-stock cooperative specialized in ethical finance.

Since 2024 we are responsible for the bank’s cross-channel communication coverage, both offline and on digital platforms:

• Radio was chosen as the main asset to stimulate brand awareness, using a long-term strategy with a single broadcaster, featuring different formats.
• Amplification and conversion objectives have been assigned to a selection of multiple online media outlets: LinkedIn Ads, Spotify and Programmatic Display, featuring banners and special formats on an inventory of portals deemed to be in alignment with company values.
• OOH advertising was activated during tactical moments, with ads displayed in several strategic areas of major city centers.