CLINICA BAVIERA

Clinica Baviera is an international network of ophthalmic centers, with a distribution of over 70 clinics in Spain, Germany, Austria, and Italy.

Coverage in Italy is under development, with the highest concentration in several northern regions where clinics can be found in the Veneto, Emilia Romagna, Piemonte and Lombardia.

Since 2023 we have been managing the brand’s media strategy for Italy, with multi-channel planning aimed at raising awareness and communicating promos launched during different times of the year:

• Radio campaign planned with different flights to cover peak sales moments, using both national broadcasters, selected according to the core-target, and regional stations dedicated to localized audience clusters.
• Digital strategy using the same creative assets as the radio campaign, investing in Spotify with spots broadcasted according to an “always-on” logic.
• TV featuring graphic formats to cover a delineated territory, aired to coincide with radio ads.